In the ensuing paradigm, the banking sector irrespective of public or private sector and foreign or domestic banks’, their increased reliance on non-fund-based business activities would become inevitable. Persistent endeavours in scouting for new technology, new products/services/ new avenues have become necessary for the growth and sustainability of the banking system. In this context, perhaps bancassurance could be an appropriate choice for banks to increase their stable source of income with relatively few investments in…