Strategic rebranding can drive big results across the board for financial institutions, with performance increases in acquisition and market share, with deepening relationships and service adoption, and with increased employee engagement. Different financial organisations achieved numbers like these through well-orchestrated strategic rebranding initiatives. Strategic rebranding can achieve the net member growth, growth in new customer acquisition, growth in young target acquisition (200-44 years old), loan growth, increase in mobile banking users, NPS, decrease in staff…