With fintechs under pressure, 2024 offers traditional institutions a rare window of opportunity to regain ground lost to digital disruptors over the past two decades. But to be successful, banks need to shift from product-centric to customer-driven innovation. The pace of innovation seems poised to only accelerate in 2024 and it is wanted to understand how banks can keep pace. To remain competitive and relevant, banks must create products and services that both solve their…